Verizon Super Bowl LVIII

Challenge: As the official 5G network of the NFL, Verizon has to show up big at the Super Bowl. But with other brands also vying for attention at Super Bowl LVIII in Las Vegas, an already visually saturated city, the stakes for Verizon were just as high as the game itself. How could Verizon stand out and win the Super Bowl?

Insight and Idea: What happens in Vegas doesn’t always stay in Vegas, especially when the Super Bowl comes to town. While many brands, including Verizon, purchased ad space on TV during the game, we worked with Verizon to develop a series of breathtaking 3D Digital OOH takeovers that would create the type of experience worth sharing. 

For Sphere, we created an animated football helmet with a deep screen stadium inside of it, a technical breakthrough and the first execution of its kind on Sphere. We also developed four unique 3D deep screen billboards across Las Vegas that depicted an intense football game unfolding in a crowded stadium, with a pass that dynamically breaks out of the frame to create an immersive effect.

Various tests, animatics and previs videos along the way