Levi’s Real Time Content

Challenge: Levi’s is known for big, famous global brand campaigns. But they don’t have the same big budgets when it comes to seasonal product storytelling. We needed a more agile creative and production approach optimized for social that would allow for real time reaction to the needs of the business and shifts in culture, especially as the brand leaned more into its evolving DTC approach.

Solution: We developed a program that allowed us to go from briefing, to creative idea, to production, to final delivery in a matter of weeks, instead of months. By leading with a social-first and platform first approach, we collaborated with influencers and content creators like Emma Chamberlain, Val LaForge and others to create relevant, targeted content that resonated with consumers in a way that Levi’s never experienced before. Shot both in studio and on location in LA, NY and Mexico City, the campaign extended from social into retail, web, app, print, OOH and more. We revisited the work again for Levi’s seasonal holiday campaign as well.

Results: Creatively, the campaign was a success. Most importantly, as part of an overarching brand and product marketing approach, it helped contribute to a 3% increase in revenue, and an 11% increase in DTC revenue.